Social Media Specialist

About TeamifiedTeamified works with top enterprises and digital native businesses in Australia helping them build their remote teams in India, Philippines and Sri Lanka. We pride ourselves with hiring great teams to work on exciting game changing technology. Teamified currently has 200+ engineers, testers, product managers etc. working across 20+ partners. We focus on uplifting the way organisations build and manage their remote teams through great working relationships, trust, integrity, culture and hiring processes. Additional to this we are building our own technology product offerings. We strive to deliver the best outcomes for our customers, our partners and our people.About Our ClientOur client is a creative studio where anything is possible. Beyond identity, brand and communications, they focus on uncovering what makes each business unique and bringing the strongest ideas forward. They pride themselves on close collaboration, working to deeply understand their clients’ business, market and audience, and how these elements intersect. Known for craft and insight, they operate as more than a traditional agency, challenging and inspiring their clients to achieve meaningful outcomes. Their experienced team spans marketing strategy, research and insights, brand strategy, design, advertising communications, social media strategy, community management, digital technology, website and UX, data analysis and targeted marketing. For our client, creativity is only successful when it delivers commercial results, and they are committed to achieving outcomes that ensure their clients never have to settle for less.About the RoleThe Paid Social & Content Performance Specialist is responsible for driving both brand growth and measurable commercial results across our clients’ social media channels.This hybrid role blends creative content execution with paid media strategy and performance optimisation. You will manage the full social ecosystem — from developing and producing engaging organic content to planning, launching, and scaling paid campaigns that generate leads, sales, and strong return on ad spend.The objective is to ensure our clients’ social presence is not only compelling and on-brand, but strategically built to convert, grow, and deliver tangible business outcomes.KEY RESPONSIBILITIES:1. Organic Content Strategy & CreationProduce short-form and long-form video content (Reels, TikToks, YouTube Shorts)Develop platform-specific content strategiesWrite compelling captions, hooks, scripts, and storytelling contentDesign or collaborate with designers on carousels, graphics, and visual postsMaintain consistent tone of voice and brand identityStay ahead of social trends and adapt them creativelyOptimise content for each platform’s algorithmPlatforms managed may include: Instagram TikTok YouTube LinkedIn X2. Community & Brand GrowthRespond to comments and DMs in line with brand voiceEncourage engagement through strong calls-to-actionBuild and nurture online communitiesEstablish brand authority and personalityIdentify opportunities for collaboration, partnerships, or growth3. Paid Social Strategy & ExecutionPlan and launch paid campaigns aligned to client business objectivesDefine audience targeting, budgets, and bidding strategiesBuild structured conversion funnels (awareness → consideration → conversion)Manage campaigns across: -Meta (Facebook & Instagram Ads) -TikTok Ads -LinkedIn Ads -YouTube Ads -X Ads4. Performance Optimisation & TestingMonitor KPIs daily (CPC, CPA, CTR, ROAS)Conduct A/B testing (creative, copy, audience, placements)Scale high-performing campaignsReduce wasted ad spendContinuously improve conversion rates5. Data, Reporting & InsightsTrack conversion events, pixels, and attributionAnalyse campaign and organic performanceBuild weekly and monthly performance reportsTranslate data into clear insights and strategic recommendationsForecast performance and expected returnsIdentify revenue growth opportunities for clients and the agency6. Cross-Team CollaborationWork closely with Creative Director & Design team to elevate content qualityCollaborate with account managers on client strategyAlign with client sales teams on lead qualityProvide strategic recommendations proactivelyRequirements3–5+ years in social media management and paid media buyingStrong content creation and video editing skillsAdvanced understanding of paid social advertising platformsStrong analytical and commercial mindsetExperience with conversion tracking, pixels, and attributionA/B testing and optimisation expertiseBudget forecasting and revenue modelling capabilityProficiency in Excel / Google SheetsExcellent written and verbal communication skillsAbility to balance creativity with performance metricsSUCCESS METRICS:Quality and consistency of contentOrganic growth (reach, engagement, follower growth)Cost Per Acquisition (CPA)Return on Ad Spend (ROAS)Conversion RateCampaign profitabilityLead quality / Revenue generatedQuality and timeliness of reporting and strategic recommendationsBenefitsFlexibility in work hours and location, with a focus on managing energy rather than time.Access to online learning platforms and a budget for professional developmentA collaborative, no-silos environment, encouraging learning and growth across teamsA dynamic social culture with team lunches, social events, and opportunities for creative inputHealth insuranceLeave Benefits13th Month Salary If you possess the required skills and are eager to contribute to our team's success, we encourage you to apply for this exciting opportunity. Apply now!Originally posted on Himalayas