Marketing Lead

About ScrivyScrivy is the growth desk for self-published authors. We give KDP authors one toolkit to grow their books on Amazon: keyword rank tracking, sales analytics, listing optimization, A+ Content design, category research, and reader review distribution. We're a small, remote-first team headquartered in the Boston area, building for authors who treat their books like a business.The roleYou'll be our first senior marketing hire and the owner of the entire marketing function. Today, marketing at Scrivy is a set of working channels run close to the founder. Your job is to turn it into a system: sharpen the positioning, decide where we spend and why, and build the team that executes it. This is a player-coach role. You'll set strategy and you'll also write the launch email yourself when that's the fastest path.You'll report directly to the founder and, as the team grows, manage our content and growth marketing hires.What you'll doOwn marketing strategy and the full funnel, from first impression through free trial to paid subscriptionSharpen positioning and messaging for a skeptical, ambitious audience of self-published authorsSet the channel mix across paid social, search, SEO content, email, and partnerships, and decide where the next dollar goesDefine the metrics that matter, build honest measurement around them, and report on what's working without spinRun launches end to end: new tools, pricing changes, research reports, and brand momentsHire, manage, and develop the marketing team, starting with content and growth rolesWrite. Landing pages, emails, positioning docs. The bar for prose here is highWhat we're looking for6+ years in marketing with at least 2 years leading a function or teamExperience growing a subscription software product, ideally one sold to prosumers or small businesses rather than enterprisesA genuinely strong writer. You'll be asked for writing samplesFluency with funnel data: you can pull your own numbers, question an attribution story, and change course when the evidence says toA player-coach temperament: you've built strategy and you still enjoy shipping the workComfortable being the most senior marketer in the room and owning outcomes without a playbook handed to youNice to haveFamiliarity with self-publishing, the creator economy, or marketplaces where individuals run small businessesLifecycle and email marketing depthExperience building or repositioning a brand, not just running channelsCompensation & benefits$130,000–$165,000 base salary, depending on experienceHealth, dental, and vision insurance401(k) planFlexible PTO plus company holidays$1,000 home-office setup budgetAn annual book stipend, naturallyHow we workWe're fully remote across the US, with a home base in the Boston area. The team is small, communication is mostly written and async, and there's no layer between you and the founder. Work ships quickly and gets in front of real authors the same week.Equal opportunityScrivy is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.Originally posted on Himalayas